Neela Collective was born one fine Vaisakhi from a desire to celebrate and share the occasion through a treasured form – greeting cards. The women of the collective were brought together by a passion for paper & gift giving, Sikh tiohaar & Punjabi sabyachaar, and copious amounts of witty sarcasm. They wanted art, stationery, and notions which reflected the occasions and sentiments close to their hearts, and to provide a platform to the artists that make up the collective to use a wide variety of art mediums including digital art, calligraphy and lettering, traditional painting, graphic design, textiles, and more. Like the artists themselves, a wide ranging of subject matter, subcultures, and spiritual expressions are represented in the work of Neela Collective.